Our philosophy
Demonstrate a passion for excellence, to achieve even higher goals
We inspire by example and empower our people
We make every moment unique to offer unparalleled experiences
We are stronger when we work as a team
We take care of everything we do because every detail counts
Our purpose is...
We put our heart into everything we do and we give our best
We are inspired by the people, flavors and emotions that unite us. Our culture and values guide us to exceed the expectations of our customers, employees, families and communities, providing them with an extraordinary experience every day.
Units
Figures at the end of 2T26
Our history
Our story begins with the opening of our first Domino’s Pizza, and then acquiring the master franchise in Mexico.
We inaugurated the first distribution center in Mexico: Distribuidora e Importadora Alsea (DIA).
We started operations in the financial market with the initial public offering in the Mexican Stock Exchange.
Our story starts with Starbucks thanks to a joint venture to start the brand’s operations in Mexico.
Burger King joins the portfolio in Mexico.
La Fundación Alsea, A.C., begins its operations, committed to social initiatives.
We entered the Full-Service Restaurants segment with the acquisition of Chili's Grill & Bar in Mexico.
We went international by acquiring all Burger King units in Argentina and Chile.
We consolidated our strategic alliance with Starbucks to develop the brand in Argentina and Chile.
We started operations in Colombia by acquiring Domino's Pizza.
P.F. Chang's integrates into our portfolio, starting operations in Mexico.
We signed a contract with P.F. Chang's to operate the brand in Argentina, Chile and Colombia.
We continued our growth with the acquisition of Italianni's in Mexico.
We acquired 100% of the Starbucks’ operation in Mexico, Argentina and Chile.
We signed an agreement to develop and operate Starbucks in Colombia.
We acquired Vips, diversifying and growing in the market.
We opened our first Cheesecake Factory restaurant in Mexico.
We arrived in Spain with the acquisition of Grupo Zena, operating Foster’s Hollywood, Domino’s Pizza and Burger King.
We acquired Archies in Colombia.
We signed an agreement to develop and operate Starbucks in Uruguay.
We arrived in Uruguay with our first Starbucks shop.
We strengthened our presence in Spain with the purchase of Grupo Vips: Vips, Starbucks, Ginos and Fridays.
We acquired the rights to operate Starbucks in France.
We signed a contract for the development of Starbucks in Holland, Belgium and Luxembourg, expanding our presence in Europe.
Domino's Pizza arrives in Uruguay with its first opening.
Starbucks opens its doors in Paraguay.